Mercedes Benz to unveil first Mythos model next year


Mercedes-Benz made a grand announcement of introducing an ultra-luxury line-up called Mythos, which will sit above the Maybach model range. Since then, there hasn't been any fresh update on the brand or the model. In the document about its financial results for 2023, Mercedes reshared the same teaser image to announce that the first Mythos model will be launched in 2025.

  1. Mythos line-up to sit above Mercedes-Maybach range
  2. First model will be a speedster
  3. Expected to be produced in limited numbers

First Mercedes-Mythos model to be a speedster

There are talks of the current-gen SL getting a Maybach version, and if this teaser is to be believed, one can expect a Mythos branded model too. The higher-end models are expected to be based on the AMG SL 63, which means pricing will be astronomical and could even hit USD 3,00,000 (about Rs 2.5 crore) for the Mythos specification. Mercedes has earlier described Mythos as a dedicated sub-brand for "highly exclusive collectible cars with low production numbers.” These cars will be pitted against Bentley and Aston Martin models, among other high-end marquees.

Mercedes-Benz had earlier said that it will, henceforth, focus on three distinct categories – top-end luxury, core luxury and entry luxury. Top-end luxury comprises all AMG and Maybach vehicles; the most expensive EQ-badged EVs; Mercedes S-Class, Mercedes GLS and Mercedes G-Class derivatives; and any limited-edition models.

Expect more details on the Mythos brand of models from Mercedes closer to its global debut.


Also see:

New Mercedes-AMG E 53 revealed with 612hp hybrid powertrain

Mercedes Maybach Vision Ultimate Luxury high-riding sedan axed

We see India's growth coming from Tier 2, Tier 3 markets: Mercedes' region overseas head

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