Branded Content: The future is now

Hyundai Motor India has been the undisputed champion of the SUV arena in India, and they’re playing for keeps. With a line-up that includes the game-changing Creta, the trendy Venue, the versatile Alcazar, and the futuristic Exter, Hyundai’s SUVs have rewritten the rules time and time again. But let’s not forget the crown jewel in their SUV dynasty – the Hyundai Tucson. This powerhouse has conquered hearts and roads, selling over eight million units worldwide since 2014. If you’re on the hunt for a premium SUV, the fourth-gen Tucson is not just an option; it’s a statement of excellence, a testament to Hyundai’s unbridled innovation.

Sculpted to perfection

Optional HTRAC all-wheel drive to take on the beaten path.

The Hyundai Tucson’s exterior isn’t just bold; it’s a symphony of audacity and style. It’s as if Hyundai designers peered into the future and brought back a piece of it with them. The aggressive contours, seamlessly blending with the coupe-like rear, transform this SUV into a head-turning masterpiece. Guided by Hyundai’s ‘Sensuous Sportiness’ philosophy, the Tucson’s avant-garde design demands attention, no matter where it roams. Those muscular wheel arches add a touch of drama, enhancing the SUV’s commanding road presence. And let’s not forget those Parametric lights that merge the headlamps and DRLs with the front grille, creating a design that’s anything but ordinary. The claw-like LED light signature and the connected LED tail-lamps at the rear continue this symphonic visual experience. This is an SUV that could easily be used in a sci-fi movie that’s set decades from now.

Luxury on another level

Ventilated and heated seats, 10-way adjustable driver seat, Multi Air mode and 10.25-inch floating cluster equates to a pleasant driving experience.

Step into the Tucson, and you’re not just entering an SUV; you’re stepping into a realm of refined luxury. The soothing light grey leatherette upholstery welcomes you, and the melange colour palette provides a beautiful blend of brightness and serenity. Luxurious touches adorn every inch of the interior, from premium soft-touch materials on the dashboard, to intricately knurled control stalks. The slim vents on the dash gently diffuse the AC draft, ensuring ultimate comfort. And those ventilated seats? They’re like a cosy cocoon of relaxation, turning every drive into a meditation session. Thanks to its extended wheelbase, the Tucson offers ample legroom for those long business days. Need even more space? The passenger seat walk-in device, which pushes the front co-driver seat ahead, has you covered. And let’s not forget the large dual-pane sunroof that bathes the cabin in light, perfect for stargazing with your loved ones. With its capacious 540-litre boot, the Tucson is the ideal companion for epic road trips.

Safety and solidity

Hyundai has a rich history of putting safety first, and the Tucson is no exception. The SmartSense Level 2 ADAS feature acts like your guardian angel on the road. Cruise Control with Stop and Go, Lane Keep Assist, Blindspot Collision Warning, and a 360-degree camera are just some of the safety features that make every drive a breeze. With ABS, hill-start assist, Vehicle Stability Management, an electronic Parking brake and a tyre pressure monitoring system, the Tucson is your ultimate safety expert, ready to tackle any challenge.

Tech marvel

Hyundai’s SmartSense ADAS utilises radars, cameras and sensors to offer 60+ safety features

Hyundai has always been at the forefront of automotive technology, and the Tucson is a shining example. The bespoke 10.25-inch centre console seamlessly integrates the touchscreen infotainment system and air conditioning controls, creating a minimalist masterpiece. Dual-zone climate control and an eight-speaker Bose sound system, capable of generating ambient nature sounds, turn your drive into a sensory delight. Hyundai’s Bluelink system, with its 60+ connected features, keeps you connected to the world, even when you’re on the go. Whether it’s sports updates, weather information, or controlling the sunroof, Bluelink has you covered.

Unleash the beast

Features alone don’t define the Tucson’s greatness; its performance matches its style. With two engine options – a 2.0-litre turbocharged diesel and a 2.0-litre naturally aspirated petrol – the Tucson has the power to back up its looks. Whether you’re cruising on the highway, navigating city streets, or tackling rough countryside roads, the Tucson conquers them all. We found the linearity of the power delivery something to be marvelled at, and the imperceptibility and smoothness with which the Tucson’s excellent automatic gearbox conducts changes is another highlight.

The Tucson Isn’t Just Another SUV; It’s A Superhero In Hyundai’s Line-Up.

The four intelligent drive modes – Eco, Normal, Sport, and Smart – cater to every driving style. The Smart mode analyses your driving behaviour and selects the ideal mode for you. And when you’re heading to the mountains, the HTRAC all-wheel drive system ensures you’re always in control. With multi-terrain modes like Snow, Sand, and Mud, the Tucson is ready for any adventure, as we found when exploring the rugged and snow-capped areas around Kargil. It’s evolved into an icon, offering top-tier technology and innovation without compromising on style, panache, or elegance. The Tucson isn’t just another SUV; it’s a superhero in Hyundai’s line-up.


To Top