Boxed out: Inside Bollywood’s lost magic

The Hindi film industry, or Bollywood, is facing challenges in terms of consistent growth and financial health. Factors such as high ticket prices, overpriced food and beverage offerings, lack of government support, and the dominance of a few top actors are contributing to the industry's struggles. Additionally, the pandemic has further impacted box office collections. Non-Hindi regional cinema is gaining popularity, while Hollywood films are finding better returns in the Indian market. There is also a lack of sustained capital and investment in the industry. The industry needs to address these issues and cater to a wider audience beyond the metros to ensure its growth and sustainability.

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