The Most Important Factor That Impacts EV Sales? - An Infographic



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Electric vehicles are becoming more popular every day. The infographic below accounts for some of the factors that impact electric vehicle sales in various states around the country

Recently we have carried out polls on different social media platforms. and the question is all about is

In electric vehicles (EV's) which factor impacts more on sales?

Platform-1 Result
Platform-2 Result

The results of the polls show that still, the cost of the vehicles plays a very vital role in the Indian auto market. Since EV’s are coming very aggressively to compete and take their share has to note this before launching their EV’s

2nd important factor is a range, as everyone knows about more than 50%, is rural India and Indians prefer to have their own personal transport rather depend on the public transport & connectivity from the government for short distances.

The land of the rising sun may be Japan but it always rises next in India. That could be the same in the rise of electric vehicles. The rise of traffic in metropolitans led to an increase in the sales of gearless vehicles, at the cost of mileage which happens to be the main selling point of any vehicle. The rising fuel prices along with increasing traffic could have very well been the final straw to break in the rise of Electric vehicles across the country. The pandemic may very well have dampened the sharp rise in sales for now, but it also has made it very much essential for every family to have its own means of transportation. The results from both the sales and investments in this sector speak for itself

The sudden boom of the population has also been a major factor in the increased traffic congestion. Electric vehicles have been on the rise in the past few years. 

There are many key factors that contribute to this. Given below are a few of the key factors.

  • The increase in the prices of petrol along with the increase in the prices of the BS6 models.
  • The increase in subsidies on electric vehicles.
  • Increase in the competition of companies making EV,s As of June 2021, there are ~32 electric scooter and motorcycle brands offering ~11 models in India. Ex-showroom prices vary between 40k-110k INR($550-$1,000)
  • Multiple fleet-based operatives are also focused on electrifying their fleet, due to cheaper running prices as well as the easier implementation of various sensor-based management systems such as vehicle tracking, charge present, software updates for usage etc.


The Indian two-wheeler market is completely dominated by low-cost products. More than 85% of two-wheelers sold in India cost less than Rs.100,000

The Indian market has largely been dominated by 100cc vehicles as of now. The motorcycles are majorly popular in tier-3 cities and rural areas, whereas gearless scooters enjoy a strong following in urban areas. The automatic/gearless scooters, powered by small 100-125cc engines, are being looked at as a major opportunity for electric scooter motorcycle manufacturers.

Implementation of BS6 has seen a sharp rise in the prices of 2 wheelers across all the models being offered in the conventional vehicles hence closing the gap between the EV and combustion vehicles. Electric vehicles entry range prices still remain high and out of reach of most of the potential customers.

The electric scooter and motorcycle market in India is estimated at 175k units in 2021

Some states are roaring ahead in terms of investment and growth in the EV and others are lagging behind.

The numbers speak for themselves. Uttar Pradesh, Bihar, and Karnataka were the top three states in terms of EV sales in FY21, said Meghna Nair, analyst, CEEW-CEF. “Uttar Pradesh alone contributed 23% of the country's sales, with 31,584 EVs sold in FY21. The top 10 states together made 88% of all EVs sold in India

The Market Segmentation in India for electric Scooter & Motorcycle into 4

  1. By City type -  Tier-1, Tier-2, Tier-3
  2. By Price - < Rs.50,000 , Rs5,0000 to Rs.100,000 , >Rs.100,000
  3. By Vehicle Type - Scooter , Motorcycle
  4. By Component - Motor, Battery,Electronics,Polymer & Plastic


The above vehicle registration data table shows for the month of September 2021 the EV scooters & 3 wheelers are contributed 1% each to the overall vehicle market.

Top 5 States for EV 2 Wheeler Registrations Contribution
  1. Karnataka - 18%
  2. Tamil Nadu - 16%
  3. Maharashtra - 11%
  4. Rajasthan - 11%
  5. Uttar Pradesh - 7%

Top 5 States for EV 3 Wheeler Registrations Contribution
  1. Uttar Pradesh - 45%
  2. Delhi - 11%
  3. Assam - 10%
  4. Bihar - 10%
  5. Rajasthan - 6%


Top 5 Electric Scooters To Buy In India

Other EV Scooters OEM's in India



Hero Electric has planned to invest ~$100 Million till 2023 to develop new vehicles, expand distribution and dealership network and increase production capacity to retain leadership. Although the volumes are limited but looking at the huge market size and opportunity we expect many new entrants in the Indian electric and scooter motorcycle market

Ather Energy now has total funding of $140M(800 CR INR), as of June 2021. Its first manufacturing plant was in Whitefield, Bengaluru, with an installed capacity of 20,000-25,000 units per annum.
It wants to expand sales and distribution to 30 cities. It raised $35 million (260 CR INR) in its latest round of funding, started a new manufacturing facility as well as charging infrastructure in multiple big cities to attain 1 Million unit sales per annum by 2023-2024. Ather Energy has earmarked $20 Million(130 CR INR) to set up 6,500 charging stations across the country by 2023. Ather overall plans to spend Rs 635 crore from 2021-2026 to increase production, sales and infrastructure.
In Jan 2021, Ather began EV manufacturing plant in Hosur, Tamilnadu. The annual capacity of the plant is 1,10,000 scooters and 1,20,000 battery packs.
Hosur was chosen is because it’s just 50-60kms away from its R&D facility in Bengaluru and due to the presence of TVS and Ashok Leyland the auto component supplier base is well established. Except for the battery cells, all components of the Ather scooter are sourced from India and Hosur will be a strategic point for production.
Okinawa sold 5,600 units in 2020. It has acquired land near Bhiwadi, Rajasthan(Western India) for the new plant, which will have a total electric two-wheeler manufacturing capacity of one million units per annum- a 10X increase from the current capacity.
It has improved localization to about 80%.  The company had been working on increasing localization in its scooters since 2017 therefore, it was able to meet the requirements as outlined under FAME II announced in March 2019.
It also plans to increase the total number of dealerships from 350 dealers in 2020 to 500 dealers in the coming years.
Ola Electric acquired Amsterdam-based Etergo BV in 2020. Ola also invested Rs 2,400 crore investment for setting up their manufacturing facility in Krishnagiri, Tamil Nadu. The vehicle is expected to launch in Q3 2021.
The fast charger for the scooter is expected to charge the scooter up to 50% in 18 minutes for a 75 km range. The new scooter can come with a range of 150 km in one full cycle. The scooters developed and manufactured will also hit the European market mainly France, Italy, Germany and other western European countries.

Ola will also be setting up over 1,00,000 charging stations across 400 cities and towns in the country. 2021 of the 5,000 charging points as part of this network will be set up in 2021-2022.

Electric vehicles are taking over the market sooner than expected despite the initial investment is high. Only time will tell when there could be a complete take over of the electric revolution. So we wait and watch. Ev’s have always been a good investment and with the technological leaps that it is taking, it has never been better to invest more in it.


The Simple One’s launch has been scheduled for August 15 2021

Bengaluru-based EV startup Simple Energy has revealed new details about its upcoming Simple One e-scooter. The Simple One will feature 30-litre under-seat storage space, the largest in the premium segment. This makes us believe that the battery pack will likely be placed under the footboard. 

Moreover, the brand will also launch its fast charger setup known as the Simple Loop. The EV maker claims it to be capable of charging the battery for up to 2.5km in just one minute. Simple will deploy more than 300 of these fast chargers throughout India in the coming months and it will be convenient to use for all kinds of electric scooters.

Official bookings and the launch of the Simple One have been scheduled for August 15 and the expected price is between Rs 1,10,000 to Rs 1,20,000.

The Simple One sources its juice from a 4.8kWh lithium-ion battery and claims to offer a range of 240km in Eco mode. The top speed will be limited to 100kmph, and it can sprint from 0-50kmph in just 3.6 seconds.

Top 5 Electric Cars To Buy In India

Tata Motors will raise Rs.7500 crore ($1 billion) from a foreign private equity group by selling up to 15% in its nascent domestic passenger electric vehicle business. The external money will boost the $103 billion Tata Group flagship's efforts to accelerate the transition from fossil fuel cars to eco-friendly models

PB Balaji, CFO, Tata Motors Group and Ankur Thadani, Partner, TPG, are in talks with ET NOW.

TPG Rise and Abu Dhabi’s ADQ will be investing Rs 7,500 crore (close to $1 billion) in Tata Motor’s EV subsidiary. This is a very big endorsement by a private equity player on the capabilities of the EV business of Tata Motors. How big could this business be?

Electrical vehicles (EVs) account for 1% to 2% of the passenger vehicle (PV) business in the market today. For Tata Motors, this number is starting to trend towards 3% and by the end of this year, we expect this to be close to 5%. What I am talking about are just sales. If I start looking at the booking rates, the order books that we are currently running, it is almost three times the current supplies that we have. We sell about 10,000 Nexons today, of which 1,000 are EVs. This is not the entire market. We are doing specific cities and in those cities, these numbers are already starting to outshine the diesel numbers for Nexon.

High-Speed Growth

Total EV Industry saw 7X growth in the first 5yrs

EV Volume (units) & Market share % growth of Tata Motors

MG Motors
The British MG brand offers a premium EV, which counts as one of the top electric cars in India. It is powered by a similar motor to that in the Tata Nexon EV.

This impressively designed SUV boasts several brilliant features, including a 448-litre boot space, diamond-cut machined alloy wheels and power-assisted electric steering. It can also produce an immense torque of 353 Nm.

The new MG ZS EV Facelift looks identical to the petrol-powered MG Astor mid-size SUV that will be launched in India on October 11, 2021. At the front, the electric SUV gets new sharp LED headlamps with LED DRLs and a revamped bumper. However, the most prominent change is its new grille.

Equipped with the advanced Permanent Magnet Synchronous Motor (PMSM), the Kona Electric is considered one of the best electric vehicles in India. It has a fierce pickup reaching 100kmph in just under 10 seconds.

Versatile and powerful, the KONA Electric will be the first All-Electric SUV in India. Its power-packed performance provides a thrilling driving experience with high acceleration over long distances

Zippy, compact and 100% electric perfect for everyday city drive. A smaller body and a bevvy of colour options are what define the e2oPlus from Mahindra. Although nowhere nearly as powerful as the electric SUVs in this list, it is perfect as a commute vehicle. Its 3-phase, AC Induction Motor is equipped with a lithium-ion battery, weighing 84 kg

Top 5 Electric Cargo To Buy In India

The market for all-electric cargo three-wheeler is looking highly attractive as customers are finding them affordable to use for their last-mile cargo & logistics needs. We list the top cargo e-auto models available in India right now that you can explore before you decide to buy one.

The last-mile electric 3W segment has been booming for the past few years as they are more convenient and economical to run on feeder routes, short distance passenger carriers and other applications


Transport & Logistics needs

Mahindra Treo Zor
Mahindra is the only major Indian OEM that is looking at EV as a major opportunity both in the personal and commercial segment. To address this market which is still nascent, the company has introduced some of the most promising products. In the cargo three-wheeler segment, it has launched an all-new e-auto Treo Zor. This new kid on the block from Mahindra is a true all-electric platform, the first of its kind in India that comes with multi-variant models. Treo Zor is an indigenously developed cargo electric-three wheeler suitable for all kinds of transport & logistics needs

Kinetic Safar Jumbo
Kinetic Green is another major manufacturer that is betting big on the last-mile all-electric vehicles. The company has introduced some of the unique electric vehicles suitable for Indian operating conditions that are reliable, strong and equipped with modern technologies at an affordable cost. Kinetic has launched the Safar Jumbo recently to offer a most suitable last-mile cargo three-wheeler to Indian entrepreneurs and business owners

Atul Elite Cargo
The Rajkot based Atul Auto one of the major local three-wheeler makers that have established the conventional IC engine auto-rickshaw is also bullish on electric vehicles. The company is among the first OEMs to join the electric bandwagon. Atul Auto has quite a few electric three-wheelers that are running on Indian roads in the cargo and passenger carrier segment. The Atul Elite Cargo is a tiny and reliable e-auto for cargo applications targeted at urban and rural areas. What makes Elite Cargo stand out among its peers is the contemporary design, loads of features and productivity

Tradition vs Innovation

Traditional electric vehicles have been around for more than a decade with big companies like hero electric and Okinawa leading from upfront. They hadn’t been able to make a huge impact.

Lower speeds and performance and almost no innovation in terms of battery technology had totally hampered the EV market. The sudden rise of indigenous electric vehicle makers like Ather Energy, Simple energy etc has totally changed the entire landscape of the market.

Hero electric still is the major player in the industry but can it hold on to its place is anybody’s guess.

Electric vehicles are becoming more popular every day. The infographic above accounts for some of the factors that impact electric vehicle sales in various states around the country

Disclaimer: The information and prices mentioned here are for a specific city and vehicle model. They may change as per time. Please check the details completely before you buy a vehicle or a policy

Keep Reading and exploring.....!!!!

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